I redesigned the TryNow website, built a scalable Webflow website from grounds up, and streamlined the CMS for easy content management. Additionally, I created custom animations in After Effects to enhance the brand’s storytelling and overall improved user experience. The goal was to improve brand consistency, user engagement, and site performance.

About TryNow

TryNow helps Shopify merchants reduce friction with Try Before You Buy strategies. Their mission is to revolutionize online shopping by allowing customers to try products before making a purchase. Backed by industry leaders, including the founders of PayPal and Affirm, TryNow bridges the gap between eCommerce and brick-and-mortar retail.

The problem

The existing TryNow website faced several challenges:

• Inconsistent branding due to leftover design elements from previous iterations.
• Poor visual hierarchy and lack of brand-supporting assets.
• A confusing CMS structure that made updates cumbersome.
• Unclear distinction between Merchant and Shopper content.
• Call-to-action buttons were not optimally placed, reducing conversions.

The Solution

To address these challenges, we started with a complete website redesign. The new design focused on establishing a strong and consistent brand presence, improving the website’s visual hierarchy, and ensuring that the separation between Merchant and Shopper content was clear. We carefully positioned call-to-action buttons for maximum engagement, making it easier for users to take desired actions.

For Webflow development, we built the site from scratch, ensuring a clean and scalable codebase. We incorporated Plyr.js for video integration, Splide and SwiperJS for smooth, interactive sliders, and GSAP animations to bring dynamic interactions to the site. Additionally, we implemented custom JavaScript logic to enhance user experience and provide necessary functional enhancements.

To elevate the brand’s storytelling, we created custom animations in After Effects. These animations helped communicate TryNow’s mission effectively, making the website more engaging and visually appealing. The result was a modern, high-performance website that provided an improved user experience while maintaining a professional and cohesive look.

Results & Impact

• Enhanced User Experience: Clearer navigation, improved hierarchy, and better UX flows.
• Faster Page Speed: Optimized Webflow setup leading to better load times.
• Streamlined CMS: Content editing is now more intuitive and efficient for the TryNow team.
• Brand Consistency: A unified, polished look that aligns with TryNow’s mission and vision.

Ongoing Maintenance

Since launch, I have been providing continuous Webflow maintenance, ensuring optimal performance, updates, and refinements to keep the website running smoothly.